Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone
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Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone
Today the telephone can supplement-in some cases even replace-traditional means of marketing and selling. This guide shows how to generate more leads, sales, repeat business, and referrals by phone and will be welcomed by small- and medium-sized businesses as well as by professional telemarketers and sales representatives.
Customer Reviews:
Avg. Customer Rating: 3.0 / 5.0
An Overly Simple Overview of Phone Sales:
Bly does an adequate job explaining the numbers and goal systems required to determine one's required performance input as well as thoughts on customer retention. However, this book has a glaring weakness in its absence of true psychological analysis. One need not have a long history of sales to understand that a single strategy for handling objections will leave you at the bottom of the field. Since people react very differently to diverse stimuli, it is imperative you master prospect cues and consistent... more info
Too Basic:
Not a bad book, but too basic for anyone but a real beginner in telephone selling. Contains a few pieces of good information, but not worth spending money on this book for the small return on investment. Get it from the library if you must read it. Spend money on books for your library that you'll refer to again and again such as Successful Cold Calling by Lee Boran, High Probability Selling by Jacques Werth, and I'd Rather Have a Root Canal Than Do Cold Calling by Shawn Greene.
Impressive TITLE!:
Impressive TITLE is ONLY what this book it is all about. The author Robert W. Bly begin terrifying the lectors by narrating negative remarks about our economic in general. Scaring the enthusiastic entrepreneurs to Fly Solo.
Great Starter or even Refresher.:
I found the book an easy read and there were a few important nuggets that made the book worth the money. I have been selling for years and prospect and provide customer service via phone, but most of my 'selling' occurs in person. This book focuses on selling on the phone. Bly makes this distinction up front between telemarketing and teleselling, which I found helpful.
If you are new to telesales and need help really putting some framework to your day, this is a great book to start with and then move... more info
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