Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
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Business-to-Business Direct Marketing: Proven Direct Response Methods to Generate More Leads and Sales, Second Edition
"Good business-to-business direct marketing is no accident. The second edition of Bob Bly's book helps direct marketers of all experience levels eliminate guesswork. This book belongs on the bookshelf of every direct marketer. Unlike other books, you'll be going back to this one so often it will never gather dust. Cookbooks are helpful, but the real value of Business to Business Direct Marketing is the wealth of experience that Bob Bly brings to each page. From high-level strategy to copywriting hints and tips, this edition is packed with gold nuggets of advice." -- Marc Russman Manager, Direct Marketing Skills Development IBM "The most successful business-to-business direct marketers always had an important edge over their competitors; they knew all the tools and techniques better than their competitors--and they knew how to use them. Bob Bly's new book levels the playing field. He discloses all the insider's secrets so every business-to-business direct marketer will have the marketing savvy--including hundreds of promotional ideas--needed to win in any business-to-business market every time." -- John Finn President Finn Corporation "A valuable addition to any business-to-business marketer's bookshelf." -- Cheryl Friedman Marketing Communications Coordinator BOC Gases
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Use this book, make more money!:
All too often direct mail is given short shrift by many in marketing and advertising. After all, it has no place in today's Web world, right? Wrong! Bob Bly, one of the acknowledged "jedi masters" of direct mail marketing provides a clear, well-written (duh) guide that should be near-at-hand of anyone who has something they want to sell. Why? Because well-crafted words work! Following the key principals that Bob lays out here will help you write promotional material that better connects with the... more info
Another Great Book From Bob Bly:
Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns. Whether you are a marketing manager or a copywriter, you need this book.
Great book, but starting to show its age.:
As many other mention, this is a very good book. It clearly demonstrates the unique fundamentals of marketing to business buyers: their process and concerns. It contains descriptions on numerous methods of marketing to business and then the actual details of execution. You can tell this book is written by someone who makes his paycheck by marketing to businesses. There's also good explanation of some of the common mistakes and weak points of execution that others fall into. The book also hits a homer... more info
I have found what I've been looking for:
The book offers many useful advices, which I have already applied at work. Some issues regarding e-marketing are little bit outdated (the book was written in 1998), but it's overall still a good investment.
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