"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features:
Cross-referencing of word categories to stimulate creative thinking
Advice on targeting words to your specific market
Tips on word usage
A thorough index
A concise copywriting primer
A special section on selling yourself
The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Terrific tool for beating writer's block:
If you struggle with writer's block, or have trouble hitting just the right tone and voice when you write, pick up this handy thesaurus. Some people say the lists are obvious, simple or overly salesy. But then again, that's easy to say when you aren't the one facing a blank page. Having spent years as a professional copywriter, I find this, and the companion book More Words that Sell, invaluable. The beauty of these books is that they don't just include descriptive words, they give you whole... more info
I feel like I'm cheating--ethically and legally:
If you've ever struggled to find a better way to say "big" or "beautiful" or "fun," and you've found yourself staring at the computer screen, those frustrating days are over. This book is like a thesaurus on steroids, specifically for those of us who need to write things like sales copy, website copy, even office memos. As a publicity expert, I find this particularly useful for press releases, as well as for sales copy at my website. I love the chapters devoted to transition phrases, calls to... more info
WORDS THAT SELL:
This book is a great asset and reference for students in my role as an educator / lecturer in marketing
GREAT marketing tool:
I highly recommend this for anyone who is marketing a product or service, especially if you write sales copy or sales letters. It is very easy to use, indexed and categorized to make it simple to find the perfect words for your needs. This is NOT a text on how to write ads, and it IS an absolute must-have resource for anyone doing ads.
Good luck with it!
Respectfully,
Liz Kennedy
www.WarriorInsights.com
www.ModernWarrior.com
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