This manual shows writers 100s of low-cost ways to market their books, before and after they're published.
There are writers who would be horrified at the tactics laid out in Guerrilla Marketing for Writers, perhaps because marketing oneself as one might a commodity is at odds with the artistic temperament. Alas, those writers are unlikely to find themselves at the helm of such publishing fleets as the Chicken Soup or, well, Guerrilla Marketing series.
HarperCollins publishes 1,200 books a year, according to the authors of Guerrilla Marketing for Writers. Is there a snowball's chance in hell that their publicity department can adequately promote all of them? Of course not. Don't let someone else's publicity department drop the ball when it comes to your book. Guerrilla Marketing's 100 weapons for selling your work range from creating media kits and promotional calendars to appearing at book-group discussions and fundraisers. Each "weapon" is rated by its monetary cost to the author, and well over half are free. While the authors advise that this book will help in the promotion of "any kind of book, from poetry to textbooks," most of its tactics seem best suited to nonfiction. The authors' overarching philosophy? Think like an entrepreneur. "Don't think like a writer who has something to say; think like an author who has a lifetime of books, products, and services to sell." --Jane Steinberg
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Guerrilla Marketing for Lobsters:
I thought the book was filled with great infomation on how to get your story out there.Its all about "out of the box" thinking, which requires thinking and not lots of money.Chapter 32, talks about Pat Montandons book " Celebrities and their Angels". She put an event together for a non profit called "Children as the peace makers."Sharon Stone was one of the three celebrity angels. Find a way to connect to celebrities and you will make news. Herb Palmer jr author of "The lobster and the chicken" a fable for... more info
A "hard-hitting" book:
Reading this book is like listening to a high pressure salesman, but the pitch is effective. The approach is "hard-hitting" in style with suggestions and topics listed (using bullets and sometimes, numbers) on almost every page. And almost every second page has a shaded area called "Guerrilla tactics," that would be effective for anyone trying to market their book. Also interesting are shaded areas called "War Stories;" they are anecdotes and short stories about authors who used the guerrilla tactics... more info
FOR GUERRILLAS ONLY!!!!:
You know what I am realizing? There are some people who may just like writing poor reviews! This a really good book, especially if you are self starters and passionate about your book. The book cannot sell your books for you! You have to do the work to make your life happen. Books are just tools! It's a great book for creative minded people who are serious about making it happen.
Guerillas of the Writing World, Unite!:
Jay Conrad Levinson, et al, have created another winner, especially for writiers, but mostly for authors, on how to get media attention for yourself and your books, cleverly and inexpensively. This book is one I consult regularly, and many of the techniques have worked for me. This is a great book to read, whether or not your promotional budget is limited. Thanks, Jay, Rick and Michael! Mary Lynn Archibald
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