Book Fairs: An Exhibiting Guide for Publishers

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Editorial Review:

Book Fairs Sell Books

Book fairs provide publishers with an opportunity to meet the buying public in a most economical way. Buyers, be they from stores or the ultimate reader, are there to buy, they come in large quantities and they come to you. In addition to selling books, you can learn more about the book industry, marketing and current industry trends in two days at a book fair--if you are prepared--than you could in a year of intense study. But how does one prepare?

Dan Poynter's Book Fairs, An Exhibiting Guide for Publishers provides everything you need to successfully select, arrange and operate a booth at a book fair. It is full of inside tips on how to work a fair to your maximum advantage whether you are staffing a booth or working the floor.

Book Fairs provides criteria for selecting fairs appropriate to your books; deciding on booth locations; a comparison of building, buying and renting displays; guidelines for designing the booth; descriptions of unique sign making techniques; reasons for give-away items; explanations of several sales approaches; a discussion of costs; tips on effective booth management; an outline of the pros and cons of exhibiting services; how to visit the other booths and much, much more. Like all of Dan's books, there are lots of details, inside information, checklists and sources. The appendix provides addresses for the fairs, suppliers of displays and materials, reference books, magazines, associations, and consultants.

Customer Reviews:

Avg. Customer Rating: 5.0 / 5.0

Get this book if you're going to exhibit at a book fair!:

In about 80 pages, Dan Poynter covers the basics of working a book fair.
After introducing the major shows where you might exhibit, Dan Poynter goes into the preparations you need to make, how to pick your location, what accommodations you can expect to be made by the show, how to get your booth constructed, and what signs and sales materials to prepare. He shares a number of ideas for displays and illustrates them with sample photographs.
Then he deals with the actual working of the show and... more info