Insightful tips to master white paper writing and marketing The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides critical how-to details for every step of any white paper project--from performing the needs assessment to attracting prospects with creative marketing tactics. With this book, you will learn to: ·Create outlines that work ·Master interviewing techniques ·Focus content on your readers ·Inject persuasion into your paper ·Quickly find research data ·Write the core parts for any white paper ·Craft compelling titles ·Apply proven marketing techniques Whether you have been tasked to write a white paper for your company, are a freelance writer wanting to grow your practice or a student seeking to master the art of writing white papers, this book will be your priceless guide.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
An Easy and Excellent Read:
I found reading this book to be an easy read, a great pleasure and very informative. I love books like these which provide concrete information that is full of practical and readily usable examples. As you can tell, I loved the book. Example outlines for the different objectives was particularly helpful. I'm already using the tips and guidelines to accelerate the entire effort by being more effective and more efficient.
Excellent Guide to Writing White Papers:
Mr. Selzner's bookis a thorough and readable guide to how to write white papers. He defines what a white paper is, provides examples of white papers, provides detailed guidance on how to write different types of white papers, and identifies difficulties writers often encounter and how to overcome them. A excellent guide and resource on white papers.
More than just a detailed book about writing white papers:
Michael A. Stelzner's Writing White Papers: How to Capture Readers and Keep Them Engaged describes a detailed step-by-step program for creating effective white papers and leveraging them into corporate and small business profits. Based on Michael's years of experience, and on-going research conducted with over 600 write paper writers and users, nothing has been left to chance. Among the things you'll learn:
* Why white papers succeed
* Who uses white papers
* How do they use them?... more info
The BOOK on White Papers:
I thought I had a pretty good understanding of white papers; how to write them and how to use them effectively. Then I read WRITING WHITE PAPERS by the King of white papers, Michael Stelzner. This book put white papers in a whole new light for me. When I reviewed Dan Kennedy's book, "The Ultimate Sales Letter", I said that no one should even attempt to write a sales letter without first reading Kennedy's book. Ditto here. Don't even think about attempting to construct a white paper without first learning... more info
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