Customer Review: Incredible....more than 40 years ago David Ogilvy already set the tone for good advertising nowadays. If u are into ads, u must read this book.
Customer Review: I've always as more than 40 years professional in direct marketing and advertising cited Hopkins. This 2008 edition of his book from 1925 was the opportunity to meet "personally" the master.
It is a must for all that want do work in this trade,especially in the web!!!
A self confessed Ogilvy fan has finally found out that this Scotsman can be egotistic as hell!
Ogilvy on Advertising was indeed a great book but this book... would take you to a completing different direction. The book was simply a self-satisfying, trumpet blowing bio and... more info
Customer Review: The concept is sound applying the 80 / 20 rule to marketing, although a little dated for this century. The author's views only seem to apply to macro level of analysis of fast consumer goods, in particular food products. More complex customer relationships can easily disprove the 80/20 rule e.g.... more info
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