Customer Review: ...I think he would have approved that headline..draws you into the copy, no? :)
But seriously the 2 reasons are the following: 1. These methods are "Tested" and proven in the real world---Split testing real ads will result in one getting more response than the other. He did this over... more info
Customer Review: Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will... more info
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