Customer Review: If you're a practicing copywriter and don't know what a brochure is -- ummmmm...I hate to be the bearer of bad news, but perhaps you should consider another career. Yes, this book actually defines what a brochure is. I am shocked to see that experienced copywriters found it useful. The advice is... more info
Customer Review: Robert Bly is one of the foremost experts in the B2B market, and I had the good fortune to study some of his material, under a course given by Steve Slaunwhite. This book, along with Six -Figure Freelancing by Kelly James-Enger, inspired me go plunge into the freelance writing world. Robert covers... more info
Customer Review: Makes sense to have a book to look at whenever you're at a lost of word. This book serves as my reference in my daily activity - from writing letters/memos to sending e-mail (business or personal). A really great companion.
Customer Review: This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.
Customer Review: The Elements of Business Writing is clearly modeled after Strunk and White's "The Elements of Style", and it is a worthy addition. Authors Blake and Bly essentially have re-written the classic "Elements", and transformed it into "Business Elements". Lots of specific usage and style pointers, which I... more info
Customer Review: What a superb collection! An anthology that can be read and re-read many times without feeling repetition. I feel sorry for anyone wanting to get a hold of it if and when it goes out of print.
Customer Review: A solid, common-sense guide to technical writing that is applicable to writing in general. The tips and pointers presented in this manual will improve all your writing, not just technical. This book makes the excellent point that good technical writing is ultimately just good writing...applied to... more info
Customer Review: I was foolish enough to buy this from Amazon and it convinced me never to buy again any title that has the suffix ..for dummies. It is completely worthless, it is not a how to and it contains no purposeful concept for any sort of PR activity. If this edition has the additional CD... its worthless... more info
Customer Review: the title is misleading, the content is poor, many examples but no explainings on how to create a similar good copy content is mostly copied from his other handbook dissapointment
Customer Review: Business to Business Direct Marketing focuses on what you need to know as a business leader or as a copywriter to produce effective B2B direct marketing campaigns. Bob not only explains what needs to be done, by why. The book is filled with clear examples from past successful campaigns. Whether... more info
Customer Review: Marketing evolves and now more than ever before people want in-depth information before making a decision on purchasing something. This book demonstrates exactly how to tap into the current demand for information in the form of independent booklets, reports and white papers. I heard Robert W.... more info
Customer Review: Just the title alone inspired me with many observations on modern society, in which no one wants to be/respect the authority figure, we all collaborate instead of taking orders from anyone, there is no right or wrong, only "your truth" and "my truth," and the most important thing is for everyone to... more info
Customer Review: I've been involved with thousands of presentations - and found useful advice in this book... Whether you're looking for tips on planning, writing or delivering your next presentation, Bob's action-oriented style delivers on it's core promise "Give Presentations That Pay-Off" Throughout... more info
Those who are about to read this book need to keep in mind that in it, Robert Bly shares his thoughts about what blogs cannot do (nor be expected to do) as well as what they can do. Over the years, he has earned and deserves his reputation as a master of reasoning, reading, and writing... more info
Customer Review: I spent a lot of my young life just bouncing around and living it up. So I ended up a 29 year old lay-about, with a degree in accounting, which I have no use for, and a degree in philosophy (which between you and me, no one has any use for). It was by accident that I came across this book and... more info
Customer Review: Bly does an adequate job explaining the numbers and goal systems required to determine one's required performance input as well as thoughts on customer retention. However, this book has a glaring weakness in its absence of true psychological analysis. One need not have a long history of sales to... more info
Customer Review: I found this book to be helpful, easily readable, and provided sound judgement on the way to developing a copywriter career. Wanting to be a writer myself, I purchased this book and was not disappointed, rather, I was delighted! Finally, a copywriter who wrote with simplicity and common sense so... more info
Customer Review: Better Than Ever: The Fast Track To Peak Performance In The Bedroom by John Byington (Former Director of the Southwest Research Institute) and author Robert W. Bly is an informed and informative introduction, as well as an in-depth study drawn from the writings of an former Erectile Dysfunction... more info
Customer Review: This is a fantastic book to any business person who wants to improve their bottom line and make their advertising and marketing more measureable and accountable. Bly thoroughly covers every direct marketing medium: print, radio, tv, telemarketing and the Internet. And he shows the key differences of... more info
Customer Review: A great book for someone contemplating entering the speaking/seminar business. I discovered the National Speakers Association through this book.
Customer Review: . . . or publishing yourself. Getting Your Book Published describes how to find and work with an agent and how to find and work with a publisher. Eighty percent of the books purchased by the five big (New York) publishers are agented; 20% are sold to them directly.
Customer Review: I read the book in 2 days and immediately found ideas that improved my current writing and editing projects. This is not a cutting edge, radically innovative book. It is a short, well organized, basic copywriting text. I'm glad I bought it.
Customer Review: This book is an excellent guide for the novice who needs to know how to plan, design, and write a sales brochure for his/ her business.
I used it to learn the basics, which I used to produce two sales brochures that greatly pleased the clients: one a non-profit and the other a growing hi-tech firm.... more info
Customer Review: The title of the "Advertising Manager's Handbook" would seem to imply that the book is aimed solely at the advertising manager. However, the information on planning and layout is perfect for anyone who wishes to gain an understanding of advertising and put it to use.
Customer Review: Any book that Bob Bly is associated with is bound to be good--no, great! And this one is no exception.
The author explores this new, exciting medium we call email and uncovers its powerful potential for direct response selling. It leads you through the basic techniques of marketing through email.... more info
Customer Review: Bob Bly has written an extremely helpful book for those times when business slacks off either due to a slow economy or personal reasons.
Whatever the case, this book has proven tips and techniques to jumpstart your business during those times when things get harried. Suggestions like getting a... more info
Customer Review: This book is perhaps the best book on writing freelance articles I have ever seen. The job of a freelance writer is treated with respect and realism. The text is well-written, concise and organized. On the other hand, since Bly has limited himself to a 154-page book, his coverage of the career... more info
Customer Review: bob bly has written a lot of great books. this is not one of them. i have bought and read most of his books. this one is not up to bob's usual quality.
i have learned a lot of useful things from his other books, but not this one. the little content that had potential did not tell me how to... more info
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